Police Scotland have come up with yet another bright idea. A bright idea with a dark twist.
They are going to bypass normal newspapers and journalists - well, the journalists they're not illegally spying on that is - and communicate directly with the public via social media like Twitter and Facebook.
Seems sensible on the face of it (geddit? Facebook...on the 'Face' of it? Oh never mind).
Not only that, but members of the public can respond and interact with Police directly via the social media reply and messaging services.
So what's not to like? It's a great idea isn't it?
Well yes, except we're all forgetting one little tiny wee thing.
The job of the press isn't just to inform.
The press also exist to hold those in public office - like the police - accountable.
Aha, now we're getting to the nitty gritty.
By bypassing the press and going straight to social media, untrustworthy Police Scotland can retain complete control over what get's written about them and what they're up to.
And the more the public get used to getting their news via the Police Scotland Twitter and Facebook accounts, the more they'll get sucked in to accepting Police Scotland's version of everything.
And the less accountability there is.
Now I can't for the life of me imagine why anyone would want to 'friend', 'like', or 'follow' Police Scotland on social media but I know many people who innocently do. It only makes it easier for Police to trawl your posts to see if they can charge you with something, anything, doesn't matter to them what. That's the way they work. Police Scotland are lazy and like easy pickings, just like their colleagues at the Crown Office & Procurator Fiscal Service. They'd rather use a laptop to find someone to arrest in the comfort of a nice warm office than face a burglar brandishing a crowbar at them in the pouring rain.
And now they are going to use that same social media connection they have with you to push specially produced propaganda down your throat too.
If you have followed, liked, or friended Police Scotland on Twitter or Facebook, I suggest you unfollow, unlike, and unfriend them immediately.
Don't say I didn't warn you.